driven by data proliferation, digital technologies have transformed the marketing landscape. in parallel, significant privacy concerns have shaken consumer–firm relationships, prompting changes in both regulatory interventions and people’s own privacy-protective behaviors. with a comprehensive analysis of digital technologies and data strategy informed by structuration theory and privacy literature, the authors consider privacy tensions as the product of firm–consumer interactions, facilitated by digital technologies. this perspective in turn implies distinct consumer, regulatory, and firm responses related to data protection. by consolidating various perspectives, the authors propose three tenets and seven propositions, supported by interview insights from senior managers and consumer informants, that create a foundation for understanding the digital technology implications for firm performance in contexts marked by growing privacy worries and legal ramifications. on the basis of this conceptual framework, they also propose a data strategy typology across two main strategic functions of digital technologies: data monetization and data sharing. the result is four distinct types of firms, which engage in disparate behaviors in the broader ecosystem pertaining to privacy issues. this article also provides directions for research, according to a synthesis of findings from both academic and practical perspectives.
with the help of technology, companies today sweep up huge amounts of customer data. but they tend to be opaque about the information they collect and often resell, which leaves their customers feeling uneasy. though that practice may give firms an edge in the short term, in the long run it undermines consumers’ trust, which in turn hurts competitiveness, say authors morey, forbath, and schoop. in this article, the three share the results of a survey of 900 people across five countries, which looked at attitudes about data privacy and security. it examined what people knew about the information trails they leave online, which organizations they did—and did not—trust with their data, and which data they valued the most. the results show that the value consumers place on different data depends a lot on what it is and how it is used. in general, the perceived value rises as the data’s breadth and sensitivity increases from basic, voluntarily shared information to detailed, predictive profiles that firms create through analytics, and as its uses shift from benefiting the consumer to benefiting the company. if data is used to improve a product, consumers generally feel the enhancement itself is a fair trade, but they expect more in return for data used to target marketing, and the most in return for data sold to third parties. to build trust, companies must be transparent about the data they gather and offer consumers appropriate value in exchange for it. simple legal disclosures aren’t enough, however; companies must actively educate their customers and incorporate fairness into their products and models from the start. companies that get this will win consumers’ goodwill and business and continued access to their data. companies that don’t will find themselves at a serious disadvantage, and maybe even shut out. hbr reprint r1505h
this page sets out how we handle personal data in the performance of our functions as the uk’s central bank, and how we protect the privacy of the individuals whose data we process.
delve into the critical aspects of data privacy, from safeguarding sensitive information to upholding data integrity and compliance. gain insights into building trust and preventing accidental exposure through robust data privacy measures.
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islington council privacy notice
we only collect and use personal information if we need it to deliver a service or meet a requirement
understanding patient data supports conversations with the public, patients and healthcare professionals about the uses of health information for care and research.
read about key concepts such as personal data, data processing, who the gdpr applies to, the principles of the gdpr, the rights of individuals, and more.
read statistics collected from the latest data, surveys, and research reports from authoritative sources including mckinsey, gartner, forrester, pew research, cisco, and isaca to get a comprehensive view of the current data privacy landscape.
the app store is designed to be a safe and trusted place for users to discover apps created by talented developers around the world.
we have a responsibility to protect people’s privacy and give them control to make their own choices.
data privacy continues to grow as a hot-button issue, so what does your organization need to know to remain compliant with a growing number of regulations?
we go over everything businesses must know about data privacy and how they can integrate it into their culture, processes, and systems.
i examine why data privacy is important for businesses to implement in their ethos and day-to-day operations.
what's the difference between sensitive personal data and personal data? we explain everything you need to know.
data selling is a common practice. discover the what, when, how, and why of data collection and data selling to protect your business and your customers’ privacy.
how the eu general data protection regulation (gdpr) protects your personal data and controls how it is used. when is your consent needed and when can you withdraw your consent. your rights to access, correct, transfer and delete your data (right to be forgotten).
this article explains the concept of privacy by design and explores privacy by design principles to give users a greater understanding.
data privacy definition, explanation & examples
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the data protection act (dpa) controls how personal information can be used and your rights to ask for information about yourself
data privacy is the principle that a person should have control over their personal data, including deciding how organizations collect, store and use it.
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personal data shall be: processed lawfully, fairly and in a transparent manner in relation to the data subject (‘lawfulness, fairness and transparency’); collected for specified, explicit and legitimate purposes and not further processed in a manner that is incompatible with those purposes; further processing for archiving purposes in the public interest, scientific or historical research … continue reading art. 5 gdpr – principles relating to processing of personal data
what action you need to take regarding data protection and data flows with the eu/eea.
don't get caught out with unexpected data charges – find out how to keep track of your data usage and what to do if your monthly allowance is running out.
data privacy or information privacy deals with the proper handling of data focusing on compliance with data protection regulations.
this page provides detailed guidance on the university of cambridge’s expectations for researchers whose academic research involves the processing of personal data. researchers who regularly carry out research projects using personal data are advised to familiarise themselves with this guidance. researchers seeking an introduction to the main points of the guidance can read
be honest: do you really make the effort to read privacy policies of companies and websites you deal with? most people don’t, and we can’t blame them.
explore ai
data protection policy
understand the evolving landscape of ai and privacy, with a focus on the critical considerations and ethical implications for your business.
this privacy notice informs you about how we process your personal information and what your rights are.
page on the digital marketing institute blog, all about keeping you ahead in the digital marketing game.
discover the significance of data privacy laws in the digital age and how they protect personal information and shape the future of online interactions.
explore the 4 most popular types of privacy controls for modern data stacks, and best practices for implementing them. get the full guide.
learn how your social media data may be shared with companies and how bad actors can take this information to create other malicious attacks.
data privacy regulations govern responsible handling and protection of personal information to prevent unauthorized access.
explore why privacy notices are vital for data protection. they ensure transparency, compliance, and trust in managing personal information securely.
data protection and privacy laws as described in section iii. privacy & security, data protection requires a holistic approach to system design that incorporates a combination of legal, administrative, and technical safeguards. to begin, id systems should be underpinned by legal frameworks that safeguard individual data, privacy, and user rights.
find out how to protect your users' privacy while still making data-driven decisions. this article on data privacy & analytics is a must-read
latest revision: may 2024. revision information is located at the bottom of this page.
what is meant by gdpr personal data and how it relates to businesses and individuals.
data protection is a strategy set to secure privacy, availability, & integrity of data. data privacy is a guideline of how data should be collected.data protection is a set of strategies and processes you can use to secure the privacy, availability, and integrity of your data. it is sometimes also called data security. a data protection strategy is vital for any organization that collects, handles, or stores sensitive data.
learn about the importance of data privacy and compliance and how to ensure your business is taking the necessary steps to protect your clients' information. this comprehensive guide provides expert insights and practical tips to help you keep client data safe.
as a result of rising consumer privacy expectations, learn how and why businesses are improving and expanding their data privacy management efforts.
personal data is information related to an identified or identifiable living individual and shapes the foundation of data protection and privacy regulations.
this is an introduction to data protection legislation and how it is interpreted and implemented at ucl to help all staff and students.
bloomberg law has everything you need to know about evolving consumer data privacy laws so you can track developments, minimize risk, and stay compliant.
the share of americans who say they are very or somewhat concerned about government use of people’s data has increased from 64% in 2019 to 71% today. two-thirds (67%) of adults say they understand little to nothing about what companies are doing with their personal data, up from 59%.
a comprehensive resource funded by the esrc to support researchers, teachers and policymakers who depend on high-quality social and economic data.
is a privacy policy legally required? when do you need a privacy policy, and how do you update it? get the answers here.
most companies keep sensitive personal information in their files—names, social security numbers, credit card, or other account data—that identifies customers or employees.this information often is necessary to fill orders, meet payroll, or perform other necessary business functions. however, if sensitive data falls into the wrong hands, it can lead to fraud, identity theft, or similar harms. given the cost of a security breach—losing your customers’ trust and perhaps even defending yourself against a lawsuit—safeguarding personal information is just plain good business.
learn exactly what constitutes personal data under the gdpr, and how you can protect it and meet your legal obligations.
article 5 of the general data protection regulation (gdpr) sets out key principles which lie at t
privacy and data protection, though connected, are commonly recognised all over the world as two separate rights. in europe, they are considered vital components for a sustainable democracy. though experts sometimes disagree over the finer points of these two rights, on this page you will find a ...
learn how we collect, use and share user data to support facebook, instagram, messenger and more. use tools to manage your privacy preferences.
learn about mobile data usage and how to get more data if you need it. find out how to avoid unwanted charges abroad and at home.
all you need to know about data allowances on your phone. we help you work out how much data you
states and countries are rapidly enacting data privacy laws. learn about new laws and how they might impact your business operations in 2025 and beyond.
big data collection and analysis is the gold rush of the 21st century. here is how to implement a data compliance program.
find out how to stay on top of data privacy and cloud computing issues as it relates to data security, data location, data oversight and data control.
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this guide breaks down the entirety of the u.s. privacy law ecosystem to help you understand the rights and obligations of citizens and businesses.